Saturday, July 12, 2008

The Internet - Affecting Retail Department Stores?

Today, retailers face a tremendous amount of competition, more than ever before. The Internet has allowed millions of new startup retailers to launch with minimal resources. Some of these new Internet retailers do not even warehouse their own products, they simply drop ship other retailers products, making it much easier for them to keep their resources low and use their revenue made from sales to put back into marketing of their websites.

So as all these new retailers are born, how does this affect the larger retail department stores like Macys, Sears, Nordstrom, JC Penny, and Bloomingdales? Well according to an article I found on the Denver Post website, Researchers say department stores are losing customers - particularly younger ones, who tend to favor big-box discounters, specialty boutiques and the Internet - because their merchandise is widely available elsewhere and service levels have slipped.?/p>

So what does this mean for these major department stores like Macys? Well in my option, it means that they need to reduce their prices in order to compete. If the younger generation is moving more towards making purchases online, then these department stores need to cut their prices in order to become competitive players once again. Everyone would rather try on a new pair of jeans, rather than make a blind purchase off the Internet; however, if it means saving $30, I and many others, would rather make the purchase from an online retailer and if it doesnt fit, we will merely return it?no biggie.

These department stores are also beginning to compete in the sense of aesthetics. In these highly competitive times, retailers are embracing aesthetics and design with renewed emphasis. Some of the biggest names in retailing have poured millions into store makeovers, including Macys, which just completed the conversion of six former area Jones Stores. An article on The Kansas City Star, explains how these large department stores are changing their designs in order to draw in more people and increase sales in their stores once again.

So as you can see, this is an extremely volatile time for department store retailers like Macys, Sears, Nordstrom, JC Penny, and Bloomingdales. The Internet has become so competitive that the major department stores are losing money at an increasing rate. Even the prices on their websites cannot compete with some of these other online retailers, especially the ones that drop ship. The time is now for these department stores to change their design, revamp their image, compete in aesthetics, and reduce their prices once and for all?for survival is on the line.

At Hudson Horizons, we provide automated product submission to Froogle for only $15 / month. We submit your products three times a week to Froogle to ensure that they are always included in the search results.

Click here to have your products submitted today.

Hudson Horizons is an e-business product, solution and marketing company specializing in creating highly sophisticated customized websites, web-based software applications and providing e-marketing services for small and mid-sized businesses.

Our vision and ultimate ambition as a company is to always strive to be "The New Light for e-Business."

By offering new, innovative and extremely competitive products and solutions to our clients, we provide better ways to run and operate their business online.

Streamyx Corporate
Streamyx Registration
Streamyx
Streamyx Combo
Streamyx
Streamyx Installation Guide
Streamyx Packages
Streamyx subang Jaya
Streamyx
Streamyx Combo 110
Streamyx Enterprise
Streamyx Technical
Streamyx
Streamyx
Streamyx Combo 512k

0 Comments:

Post a Comment

<< Home